Web Design and Consulting
" All I want is for people to put my
name in Google and my name pops up and
they call me and
I get the job, that's
all, nothing special"
"My daughter has a Facebook page and she
says she can make me a website
nothing, why should I pay you?"
GoDaddy claims they can get me up and
online for $1.99.
Can you beat that
Well, these are some of the lines I have
to deal with EVERY day. If you're one of
them, you don't
belong in the business
world. Over the years, I've created over
70 web sites and 10 E-Commerce
believe me, none of them cost $1.99.
Businesses come and go and in this
most of my sites are now gone
but over the years, I discovered my
services as a consultant
were just as
valuable as my ability to start up and
create a legitimate website.
uschoppers.com, sundynamic.com, being
one of 4 webmasters on
www.seawitchlobster.com plus many
I built the network for Gibraltar Pools
and Graphic Lab and after all this, most
of my work came
problems who went with their friend
who's " Good with Computers" or has a
MySpace page. Therefore consulting is
also a specialty of mine.
A web consultant can provide a wide
variety of services to businesses, from
designing a web page to
activity that is generated by the site.
While web consultants can serve in an
capacity with a company, they
typically are brought in for special
projects for a limited time.
are sometimes kept on a retainer and
used as advisers throughout the
business cycle. Start-up
businesses may employ a web consultant
when they first open.
Many website consultants specialize in
search engine optimization (SEO) and
will create a site based
on the number
of hits that certain verbiage receives.
They may monitor the Internet for these
word searches themselves or take
advantage of other programs designed to
inform users of
high volume Internet
SEO specialists will
incorporate those popular search engine
words and phrases in the copy they
make sure the website receives
maximum exposure. The original website
creator may continue to monitor
to track how many visits it receives or
install a program that can track the
activity for the business.
Web consultants often are marketing
specialists as well. They are
well-versed in what draws customers
site and what will keep them there to
conduct business with a company. The web
consultant may workin tandem with a
company marketing team, partner with
another full-service ad consultancy or
complete campaigns for a
A marketing strategy often includes a
thorough study of a companyís
competition. While each business
to portray a unique identity with their
products and services, it is useful to
strategies are working
for businesses in the same industry.
Conversely, a new website should not
employ an unsuccessful strategy thatís
already been tried.
Consumer research plays a big role in
the work a consultant brings to the
table. By understanding the
or consumer market the client is trying
to reach, the consultant can better
website that meets
Internet consulting companies can host a
website on servers
they control, or
Internet service provider
the company already employs.
access codes, consultants
can maintain a
website by tracking email responses
processing orders, updating the site with current information and reviewing
the traffic on the site.
A web consultant also may direct paid
web advertising programs by selling the
tracking its effectiveness.
The web consultant will generally be
available for ongoing service such
as SEO updating, correcting errors and
changing contact information when
Costs for web consulting services range
from one-time website creation charges
retainer fees or hourly
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